OkCupid need singles to understand that their people happen to be DTF, not in the manner you might think.
The internet dating application was revealing its first-ever promotional push this week with a variety of out-of-home circulars and digital blogs that provide latest therefore to the form. In the place of “down to screw,” OkCupid try replacing the F with smart – and family-friendly – terminology like “fifty-five-hour excessive,” “filter from considerably right” and “forget all of our luggage.”
Commencing in Portland, nyc and Austin, the campaign is part of OkCupid’s efforts to position the app as one which can help you discover a relationship, not merely a hookup.
“exactly what OkCupid did is basically low fat in to the proven fact that you’re a lot more than a photo,” stated OkCupid chief sales specialist Melissa Hobley. “We’ve invested a lot of money and time to make the merchandise actually mirror that.”